In a bold move bridging traditional internet infrastructure with the Web3 future, InternetX, a leading domain registrar under the IONOS hosting group, has announced plans to tokenize its entire portfolio of 22 million domains using the Doma Protocol developed by D3. This initiative could mark one of the most significant shifts in domain ownership since the advent of the Domain Name System (DNS).
Bringing Domains Onchain with Doma Protocol
The Doma Protocol is a DNS-compliant blockchain platform designed specifically for domain finance. Through this partnership, InternetX will allow customers and partners to convert conventional domains into blockchain-based tokens. This means domains will no longer be just digital addresses—but tradable, securitized assets.
Use cases for tokenized domains include:
- Crypto trading of domains on decentralized marketplaces
- Fractional ownership, allowing multiple stakeholders to invest in a single premium domain
- Integration with Web3 platforms, enabling seamless connectivity across decentralized applications
The protocol supports bridging to leading blockchain networks such as Solana, Coinbase’s Base, and Avalanche, unlocking broader ecosystem potential for domain owners.
Access to Web3 Distribution Channels
InternetX customers will gain access to new distribution channels for domains through the Doma Protocol. This could include:
- Web3-native marketplaces
- dApps looking for decentralized naming services
- Wallet and identity integrations
As domains become interoperable digital assets, this opens up entirely new liquidity avenues for registrants, investors, and builders alike.
InternetX’s Legacy Meets the Future
Founded in Germany in the late 1990s, InternetX has long been a trusted provider for ISPs, telecoms, and digital agencies, offering services in hosting, network infrastructure, and security. By embracing domain tokenization, the company is positioning itself at the forefront of DNS innovation.
The Bigger Picture: Web3 Naming Services Are Booming
This announcement comes as blockchain-based naming services continue to grow in popularity and utility:
- Unstoppable Domains, a pioneer in the space, enables users to register human-readable Web3 domains that simplify crypto transactions. Since 2023, they’ve also begun integrating “.com” domains with Web3 features.
- Ethereum Name Service (ENS) has surpassed 2 million domain registrations, allowing users to map “.eth” names to Ethereum wallets, and has even integrated with platforms like PayPal and Venmo to ease crypto payments.
- Spaces Protocol, a Bitcoin-based project, is also contributing to the rise of decentralized naming. Co-founder Mike Carson emphasized that such services could help onboard the next billion users into crypto.
Domains as Real-World Assets (RWAs)
Tokenized domains fall under the fast-growing category of real-world assets (RWAs) being brought onchain. As of 2025, the total value of tokenized RWAs exceeds $25 billion. This includes everything from real estate and treasuries to loans—and now, internet domains.
The move also aligns with broader blockchain developments. Avalanche, one of the chains InternetX plans to use, recently saw a $250 million injection into RWA tokenization, targeting instruments like US Treasurys and collateralized loan obligations (CLOs). That single move doubled Avalanche’s onchain RWA value.
Conclusion
InternetX’s initiative to tokenize 22 million domains through D3’s Doma Protocol represents a transformative step in the evolution of digital identity, asset ownership, and internet infrastructure. As domains become more than just names—as they become onchain assets—the line between traditional web and Web3 is beginning to blur.
With industry giants like InternetX embracing blockchain, and platforms like Unstoppable Domains and ENS gaining traction, the future of domain ownership is poised to be decentralized, secure, and programmable.